Water Advert, Identify

This advert is a computer animation based on the safety of water and how it can effect people in third world countries. I think that this advert is effective because of the way it's presented to the viewer, by showing us how water can be contaminated without showing us disturbing images of actual water, which will put us off our tea or just change the channel when the advert comes on. The animation runs smooth and projects the narrative of what's been said throughout the video clearly and creatively. I think the purpose of this animation is to help the less fortunate by donating money so they can have clean water, and I think it works because it's appealing to the viewer to watch and will get them interested in the charity.